Prym Intimates opens its state-of-the-art Product Development Centre in China
03 August, 2022
Prym Intimates, the world's leading manufacturer of customised lingerie accessories to the global lingerie market, launched its state-of-the-art, Phoenix Product Development Centre in the Zhongshan Plant in China on 27 May 2022. The Centre would develop athleisure-related products, which is the fastest-growing segment in the apparel industry, with the sports bra market, in particular, expected to record a phenomenal growth from USD 9 Bn. to USD 34.8 Bn. by 2026.
To become a key player in the athleisure accessory market, Prym Intimates identified the need to offer a differentiated product range using cutting-edge technologies such as ultrasonic, bonding, laminating, and laser. The need to master these technologies was imperative to develop a comprehensive product range. Therefore, the Research and Development Arm of Prym Intimates took on the challenge and the outcome was the Phoenix Development Centre. Innovation being a key strategic pillar of the Company, Prym Intimates always strives to offer a differentiated product range infused with exclusive quality. The adoption of advanced technologies enables Prym to obtain the necessary capabilities to offer creative and innovative product portfolios, brand new product designs, and volume production services to sports brand customers. Developing a range of straps, closures, and other athleisure-related accessories through the Phoenix Product Development Center, Prym Intimates would become a comprehensive solution provider for both lingerie and athleisure bonded accessories markets.
Going forward, Prym Intimates expects to develop and market the designed product range by building capacity to reach global markets, acquiring the required talent, and harnessing the technologies. Prym’s legacy of developing customized lingerie accessories and the years of expertise would undoubtedly revolutionize the future of athleisure-related products market.